As part of idea creation, I followed the existing look and feel of the brand identity, using a studio-like background for product placement.

 

The focus is on the main promotion and the products, supported by simple copy. The main banner section was split into multiple banners, creating a catalogue-like layout, providing flexibility and responsiveness.

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Strategic usage of colour strengthens the visual hierarchy and customer journey, while banner segmentation offers a tailored customer experience.

 

In addition to the 'standard' banner design, I created visuals for seasonal promotions. The aim was to add diversity for B2B customers, contributing to the playfulness and flexibility of the brand.