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Exemplar
Brand identity and naming
Exemplar is a Best of Suite Microsoft .NET multi-tenant cloud-based e-commerce and CRM platform that incorporates a lot of the functionality of an ERP system.
The company needed a name and visual identity that would stand out from competitors and convey the brand mission, 'B2B Different'.
The top three name proposals were presented along with visual identity concepts, trademark search results, and a 'brand scoring' card.
The logo emphasizes technological precision and playfulness. The full stop, in the form of a rectangle at the end of the logo, reflects boldness and serves as a building block. The color palette consists of dark grey and two saturated blues, with a fresh pink as an accent color.
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